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8 Reasons Why Investing in a Professional Logo Design is a MUST-Do for Businesses

8 Reasons Why Investing in a Professional Logo Design is a MUST-Do for Businesses
WGAD WGAD
Marketing
January 12, 2023

A Guide to Branding Success

8 Reasons Why Investing in a Professional Logo Design is a MUST-Do for Businesses in 2023: A Guide to Branding Success

A logo is more than just an image, it’s the sole visual representation of your company’s identity. In today’s world, a logo is a crucial element of any business and it’s important to invest in a well-designed one. Here are 8 reasons why investing in a logo in 2023 is a smart move:

Woman Drawing Illustartion Pad Paper Palette Font Design Words
Woman Illustrating Possible Logo Wordmark Designs on a Notepad in Different Fonts
  1. First Impressions Count! Establishing Brand Recognition: Your logo is often the first thing that people see when they come across your business, and it sets the tone for their entire experience with your brand. A well-designed logo is easily recognizable and helps to build trust and credibility with potential customers.
  2. Differentiating Your Business: A unique logo sets your business apart and makes it stand out in a crowded market.
  3. Creating a Cohesive Brand Image: A logo is an important part of your company’s visual identity. It should be consistent across all marketing materials, from your website to your business cards, to ensure a cohesive brand image.
  4. Building Emotional Connections: A logo helps to create a strong emotional connection with customers. A logo can evoke feelings and emotions, making it an essential tool for building brand loyalty.
  5. Versatility in Marketing: A logo can be used across different mediums. Whether it’s a website, social media, or print materials, a logo is versatile and can be used in a variety of ways to promote your business.
  6. Investing in the Future: Paying for a professional logo design today isn’t merely a business expense; it’s an investment in the future! A well-designed logo can be used for many years, making it a cost-effective marketing tool.
  7. Increasing Brand Awareness: A logo can help to increase brand awareness and reach a wider audience. By including your logo on various marketing materials, your business can gain more visibility and reach more potential customers.
  8. Refreshing Your Brand: A logo redesign can help to refresh your brand. A logo redesign can help to update your brand and keep it relevant in today’s market.

A logo is a powerful tool that can help to establish your business and make it stand out in the market. In 2023, investing in a well-designed logo is more important than ever. A logo is the face of your company, and it’s essential to make a good first impression. A professional logo design can help you to communicate the values, personality and vision of your business, making it a valuable investment for your company.

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Booking, Cancellation, & Rescheduling Policy:


Our Booking Policy is in place to ensure that we can efficiently and effectively manage our schedule and provide the best possible service to all of our clients. In the event that a scheduled session is cancelled as a result of a late show (more than 15 minutes after the scheduled start time), a no-show, or a failure to to provide 24 hours’ notice, a rescheduling fee of $15.00 may be required of the Client at the time a rescheduled appointment is requested to cover the costs associated with managing your booking. (The 15-minute grace period may be subtracted from the maximum duration of the scheduled appointment.) Two consecutive cancellations may result in a ban from future bookings for the Client, and where a scheduled session is paid, cancellations (due to a late-show, no-show, or a failure to reschedule within 24 hours) are non-refundable.

Discovery Calls, Intake Sessions, & Paid Consultations

  1. Complimentary Discovery Call: One discovery call is allowed per project, lasting up to 15 minutes. This call provides us with an opportunity to gain a thorough understanding of your needs and align them precisely with our services, aiding you in selecting the most valuable options for your requirements.
  2. Scheduled Intake Sessions: Projects that have been confirmed and paid for within 14 days of purchase qualify for scheduled, timed intake sessions, allowing us to explore your project specifics and ensuring an alignment with your overarching vision.
  3. One-on-One Consultation: Instead of or in addition to the initial discovery call or intake session, we offer purchasable timed sessions tailored for those seeking personalized expert advice or seeking to further engage in project discussions.
Consent to Monitoring and Recording of Communications:


When you contact us by phone, video conference, or any other electronic communication method, including but not limited to Zoom or any similar service, your communication may be monitored or recorded for quality assurance, training, and legal compliance purposes. By contacting us, you consent to this monitoring and recording, and acknowledge that you have been informed of this policy. This policy applies to all phone and video communications with our company, regardless of the method of contact.

You can use this form to upload important information, documents, and samples to support your current project. If you have a current website plan with us, it is best to upload your supporting files using the File Upload module inside your VIP Client Portal dashboard.
Click or drag files to this area to upload. You can upload up to 10 files.

Social Media Setup & Optimization Services

Investment Amount: $175.00
  • (Optional) Discovery Call
    Up to 15 minutes to discuss your setup & optimization services with an account manager
  • Social Media Channel Setup & Optimization
    Setup of up to 2 business profiles, e.g. Facebook and Instagram
  • Account/Page creation (if applicable)
    (Additional fee applies for Google My Business listing creation & verification services)
Optimization of Facebook Business Page Includes:
  • 1 cover photo (w/ 2 revisions)
  • Setup of frequently asked questions, message greetings, and automated responses
  • Setup of up to 10 services and booking tool (if applicable)
  • Basic cleanup service* for existing pages
    (*Equivalent to 1 hour of labor included; an additional “cleanup fee” may apply)
  • Professional content editing, proofreading, and keyword-rich copywriting, as needed (About section)
Optimization of Instagram Business Profile Includes:
  • Professional, keyword-rich copywriting (Bio section)
  • Up to 5 custom graphics (w/ 1 revision each)
  • Setup of automated responses/FAQs
  • Up to 5 Instagram highlight cover designs (w/ 1 revision each)
    (*Equivalent to 1 hour of labor included; an additional “cleanup fee” may apply)

Website Plan Built-In Features

  • Free, 90-minute intake consultation to get to know your business and set goals for your website design + 30 - minute Zoom site walkthrough upon completion
  • Exclusive, private access to our invitation-only VIP Client Portal for tracking your site’s progress, uploading files, accessing important documents, retrieving invoices, and submitting support tickets/revision requests
  • Free SSL certificate for your security (HTTPS encryption)
  • Domain Registration or Transfer – e.g., yourdomain.com
  • Web Hosting & Storage – i.e., your website’s spacious, comfy, and clean “home”
  • Responsive design to look great on every device - always mobile friendly
  • Basic SEO Setup (built with best practices to optimize Google search rankings)
  • Advanced features such as video headers, image sliders, social media integration, and galleries
  • Self-managed blog functionality for simple updates and company news
  • Digital Forms (2, 4, or 6, based on your selected plan)
  • 1 round of revisions (up to 2 hours of unbilled labor) to complete your site’s design, PLUS…
  • Dozens more free content revisions* (15, 30, or 45, depending on your selected plan) to use throughout each year, prior to renewal
  • Flexible payment plan option
  • WordPress security plugin to protect your site’s confidential data, stop brute force attacks, prevent spam emails, and fend off hackers and bots

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